CLASSPASS
Creating awareness for a wellness app
Classpass asked me to apply my wizardry to one of three commercials for an advertising campaign that aired on Hulu, with the goal of raising awareness and encouraging new member signups.
Role: Concept • Editor • Motion Graphics • Sound Mixing
Concept + Process
The deadline for this project was short so I jumped into execution immediately. I needed a concept and storyboard right away. I sourced inspiration and found this Pixel 4 campaign from Google that caught my eye. Quick hard cut editing, short, concise copy with a sprinkle of Ui animations throughout. Created this layout to analyze video inspiration that I think I will deploy in future work.
Here is my finished storyboard which I used as a guideline when creating the commercial. During the editing process sometimes I’ll make slight alterations, changes things here and there so the video flows better.
I’m particularly glad of myself for being able to conceptualize, piece together resources, repurpose footage, and animate graphics for this video in just two weeks, only made feasible by continually improving my storyboarding process.
A working shot of one of the ui scenes I animated.
Logo animations
Some additional concepts and animations I created that didn’t get used in the final cuts.
Unused Concept
I also animated and edited another video originally. Following evaluation and debate, we felt that it was slightly off-target, therefore the decision was made to produce a new, updated edit that is featured above. I still think it’s nice though and worth remembering.